One heart, 12 artists, 300 outdoor panels, 100.000 Boomerang cards, and an exposition at Hutspot Amsterdam. Kokoro’s Heartvertising project is taking over Amsterdam. A lot has been written about this already, but to sum things up; the idea behind Heartvertising is to inspire people to follow their hearts and dreams instead of playing it safe. Especially in this tough economy – what’s there to lose?
The exhibition of the winning designs opened last Thursday at Hutspot. A very appropriate location since the founders of Hutspot (a cross-over between an exhibition space and shop) did just that – follow their hearts. On their website: “Hutspot searches for new and interesting brands, designers, artists and entrepreneurs, offering them the chance to expose their products in their own space within the shop.” Another example is Sella Molenaar, who instead of a standard photo report made ‘instant’aquarelles of the people present at the expo opening. She too followed her passion and is now making money with what she loves to do best.
The message is clear, but the question remains… are you following your heart?
This blog was first published on Amsterdam Ad Blog.